Paid advertising

Ads that pay for themselves.

Google Ads and Meta Ads managed for a fixed monthly fee. We don't take a percentage of your ad spend.

Advertising overview

Monthly ad spend $2,000
Management fee $500
Avg. return on ad spend 0.0×
Est. revenue generated $0
What's included

Every campaign, fully managed.

From strategy to reporting. We manage the entire paid advertising lifecycle.

Campaign strategy

We research your market, competitors, and keywords to build campaigns that target the right people at the right time.

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Google Ads + Meta Ads management

Search, display, and retargeting campaigns managed weekly. Bid adjustments, negative keywords, and quality score optimisation. Facebook and Instagram advertising. Audience targeting, creative testing, and conversion optimisation.

Conversion tracking

Proper tracking setup across Google Analytics, Google Ads, and Meta Pixel. You'll know exactly which ads drive results.

Monthly reporting

Clear reports showing spend, conversions, cost per lead, and return on ad spend. No vanity metrics.

Landing page optimisation

We review and improve the pages your ads point to. Better landing pages mean lower cost per lead and higher conversion rates.

How it works

Four steps to ads that convert.

01 Audit

Ads audit

We review your current ads (or lack thereof), competitors, and opportunities. Free, no obligation.

Free ads audit
02 Plan

Campaign plan

We build a campaign strategy with targeting, budget allocation, and expected results. You approve before we spend a dollar.

3 days plan delivery
03 Launch

Launch and optimise

Campaigns go live. We monitor daily, adjust weekly, and report monthly.

Daily monitoring
04 Scale

Scale what works

Once we find what converts, we scale budget toward the best-performing campaigns.

Monthly optimisation
Client result

4.2× return on ad spend.

Dental practice — Melbourne

4.2x return on ad spend within 90 days.

0 Return on ad spend
0 Cost per lead
$2,400 Monthly ad spend

Service: Paid Advertising (Growth)

Impressions 0
Clicks 0
Leads 0
Conversions 0
Packages and pricing

Fixed fee. No percentage.

We charge a flat management fee — not a percentage of your ad spend. Your budget goes to ads, not our margins.

Starter

$600 per month + ad spend

+ Your ad spend (recommended $500–$1,000/mo)

Ideal for businesses getting started with paid advertising, focusing on Google Search for the fastest local results.

  • 1 campaign (Google Search)
  • Up to 3 ad groups
  • Ad copy creation and testing
  • Conversion tracking setup
  • Monthly bid management
  • Monthly performance report

Authority

$2,000 per month + ad spend

+ Your ad spend (recommended $2,000–$5,000/mo)

Full-service dual-platform management with creative production, CRM integration, and fortnightly strategy calls.

  • Google Ads + Meta Ads (full dual-platform)
  • Unlimited campaigns
  • Unlimited ad groups
  • Full ad creative production (copy + graphics)
  • Weekly optimisation and bid management
  • Advanced conversion tracking + attribution modelling
  • Competitor ad monitoring and intelligence
  • Landing page optimisation recommendations
  • CRM integration and lead quality tracking
  • Fortnightly strategy calls
  • Monthly detailed performance audit
  • Priority support — 2-hour response

Ad spend is separate and paid directly to Google/Meta. Minimum recommended: Starter $500–$1,000/mo, Growth $1,000–$3,000/mo, Authority $2,000–$5,000/mo. 3-month minimum. All prices ex GST.

Common questions

Paid advertising questions, answered honestly.

For most local service businesses, we recommend starting with $500–$1,000 per month in ad spend plus the management fee. This gives enough budget to test, learn, and optimise. Once we find what works, you can scale up with confidence.

No. We charge a flat monthly management fee. Whether you spend $500 or $5,000 on ads, our fee stays the same. This means we're incentivised to make your budget work harder — not to encourage you to spend more.

You'll start seeing data within the first week. Meaningful optimisation typically takes 4–6 weeks as we gather enough conversion data to make informed adjustments. Most clients see their best cost-per-lead results from month 3 onwards.

Yes. We manage both Google Ads (Search, Display, Retargeting) and Meta Ads (Facebook and Instagram). Growth and Authority plans include multi-platform campaigns. Authority adds full creative production and CRM integration. Starter focuses on Google Search as it typically delivers the fastest results for local businesses.

We'll audit your existing accounts during onboarding. If your current campaigns have valuable data, we'll build on it. If they need restructuring, we'll rebuild from scratch using what we learn from the audit.

You can pause ad spend at any time — you control the budget directly in Google and Meta. The management fee covers our time managing and optimising your campaigns. After the initial 3-month period, you can pause the management service with 30 days notice.

Free · 30 minutes · No obligation

Stop guessing which ads
are working.

We'll audit your current ads (or help you start from scratch), show you exactly where your budget should go, and manage everything — at no cost for the initial consultation.

Free. 30 minutes. Honest advice.